Quotes from Seth Godin

Marketing is not a battle, and it's not a war, or even a contest Marketing is the generous act of helping someone solve a problem. Their problem.

It's not for you- shows the ability to respect someone enough that you're not going to waste their time. It's the freedom to ignore the critics who don't get the joke.

It should be called "a culture" or "this culture," because there is no universal culture, no "us" that defines all of us.

Leadership doesn't always start at the top, but it always manages to affect the folks at the top. In fact, most organizations are waiting for someone like you to lead them.

The Bhagavad-Gita says, "It is better to follow your own path, however imperfectly, than to follow someone else's perfectly." Consider the people who have found their voice and made a real impact: their paths always differ, but their practices overlap in many ways.

Los profesionales del marketing no crean productos y servicios normales y corrientes para gente corriente. Los profesionales del marketing hacen realidad el cambio. Y lo hacen normalizando nuevas conductas.

You have the freedom to change how you spend your day. You can outsource the tasks and find the guts to do emotional labor instead. You can go out on a limb and do what others aren't doing. The most frustrated marketers I know are the ones who take it as a given that because they are in industry x, they have no freedom. And so real estate brokers hustle for listings and do precisely what the other brokers do.

Everything in our culture is part of a hierarchy between yesterday, today, and tomorrow. We don't get to jump all the way ahead.

When the offering you bring matches the story we tell ourselves, the way we tell it, the pace we're used to, the expense and the risk . . . it's an easy choice to add you to the mix.

Why is it so hard to develop a point of view? Why do we hesitate when we say to the world, Here, I made this? And what's the alternative to hesitating? These don't sound like marketing questions, but in fact, if you let them sit unanswered, they're getting in the way of your marketing. People who aren't as gifted or generous as you are running circles around you, because they are showing up as professionals. And yet, too many people with something to offer are holding themselves back.

Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.

Dips don't last quite as long when you whittle at them.

So a leader can help increase the effectiveness of the tribe and its members by • transforming the shared interest into a passionate goal and desire for change; • providing tools to allow members to tighten their communications; and • leveraging the tribe to allow it to grow and gain new members.

The cog is standing by, waiting for instructions.

The organization gets extremely efficient at producing a certain output a certain way . . . and then competition or change or technology arrives and the old rules aren't particularly useful, the old efficiencies not so profitable.

Vazgeçmek mutlaka pes etmek anlam?na gelmez.

Most leaders focus only on the third tactic. A bigger tribe somehow equals a better tribe. In fact, the first two tactics almost always lead to more impact. Every action you take as a leader can affect these three elements, and the challenge is to figure out which one to maximize.

Things that grow don't grow forever—but that's okay, because the experiences we collect stick with us, and we get to take those experiences wherever we go.

Senator Bill Bradley defines a movement as having three elements: 1. A narrative that tells a story about who we are and the future we're trying to build 2. A connection between and among the leader and the tribe 3. Something to do—the fewer limits, the better Too often organizations fail to do anything but the third.

If you bring your best self to the world, your best work, and the world doesn't receive it, it's entirely possible that your marketing sucked.

Think for a second about the people you know who are engaged, satisfied, eager to get to work. Most of them, I'll bet, make change. They challenge the status quo and push something forward—something they believe in. They lead.

industry the most trusted brand is also the most profitable.

Crowds and Tribes Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe. Crowds are interesting, and they can create all sorts of worthwhile artifacts and market effects. But tribes are longer lasting and more effective.

Innovative marketers invent new solutions to work with old emotions.