Quotes from Seth Godin

Atunci când g?sim empatia de a spune: "Îmi pare r?u, aceast? afacere nu e pentru mine. Iat? num?rul de telefon al concurentului meu", g?sim È™i libertatea de a face o treab? care conteaz?.

If you actually work for an organization that insists you be mediocre, that enforces conformity in all its employees, why stay? What are you building? The work can't possibly be enjoyable or challenging, your skills aren't increasing, and your value in the marketplace decreases each day you stay there. And if history is a guide, your job there isn't as stable as you think, because average companies making average products for average people are under huge strain.

Choose the people you serve, choose your future.

the fear remains. The old stories of what happened to Joe or Bob or Sue thirty years ago are told over and over. We use them to stoke our fear, to rationalize our desire to hide.

Most of the time, if you fail to become the best in the world, it's either because you planned wrong or because you gave up before you reached your goal.

all tribes are made up of partisans, the more partisan the better. If you're a middle-of-the-roader, you don't bother joining a tribe.

you can't sell your ideas, your ideas go nowhere.

The first rule the music business failed to understand is that, at least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin. Soon enough, the new thing will be better than the old thing. But if you wait until then, it's going to be too late.

Când barista de la Starbucks îÈ›i zâmbeÈ™te È™i-È›i ureaz? o zi grozav?, îÈ™i face datoria, nu-È™i dezv?luie sentimentele.

Marketers make change. We change people from one emotional state to another. We take people on a journey; we help them become the person they've dreamed of becoming, a little bit at a time.

Practicing how to throw. Getting good at throwing. If you get good enough at throwing, the catching takes care of itself.

A month before the first game, the XFL blimp crash-landed into a restaurant. It was an omen for the entire season. On the coin toss for the first game (sorry, they didn't have a coin toss; they had two guys diving for the football instead), one of the players was injured.

The music business was built around five pillars: • Free radio promotion • A limited number of competing music labels • The high cost of production, requiring musicians to get financing from labels • The Top 40 hits–based focus of the baby boomer generation • A high-margin, nonreproducible medium (the LP) Notice that none of these five pillars has anything to do with tribes or leadership. One by one, each of these five pillars has crumbled

Marketing isn't a race to add more features for less money. Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us.

People don't engage merely to remind one another of the status quo. Instead, they eagerly engage when they want something to improve. This microleadership is essential to the health of your organization.

Industries don't die by surprise. It's not as if you didn't know it was coming. It's not as if you didn't know whom to call (or hire).

Only wealthy organisms are able to culturally diversify, and as human beings get richer and richer, our instinct is to get ever more weird. As productivity has skyrocketed, so has our ability to do what we'd like instead of merely focusing on survival.

The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more!

Sergey Brin, cofounder of Google, told me, "We knew that Google was going to get better every single day as we worked on it, and we knew that sooner or later, everyone was going to try it. So our feeling was that the later you tried it, the better it was for us because we'd make a better impression with better technology. So we were never in a big hurry to get you to use it today. Tomorrow would be better.

The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you've got. In other words, people wait until they have a heart attack or get diabetes before they go on a diet.

The practice seeks to make change, but the process demands originality. The practice is consistent, but only in intention, not in execution.

Based on who they are and what they want and what they know, everyone is right. Every time.

The challenge lies in knowing your market and yourself well enough to see the truth.

Hoy en día no empezar es muchísimo peor que equivocarse.