Quotes from Seth Godin

Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.

The sooner we realize that the world has changed, the sooner we can accept it and make something of what we've got. Whining isn't a scalable solution.

When you work under the cloud of anxiety, the best strategy is to play it safe, because if (when!) it fails, you'll be blameless.

Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

Taking delight in the journey takes confidence. It pushes the envelope of design.

Art is a personal act of courage, something one human does that creates change in another.

People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.

Ideas in secret die. They need light and air or they starve to death.

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

Design is the last great competitive advantage.

When we think about what might go wrong, we're more likely to design something that goes right.

In our desire to please everyone, it's very easy to end up being invisible or mediocre.

Desire can't be sated, because if it is, the longing disappears and then we've failed, because desire is the state we seek.

Own your dreams. There is no better way to make them happen.

Excellence isn't about meeting the spec, it's about setting the spec.

Nine years of experience is very different from one year of experience, nine times.

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

Successful people are successful for one simple reason: they think about failure differently.

I define anxiety as experiencing failure in advance.

Anyone who says failure is not an option has also ruled out innovation.

If you're passionate, be passionate enough to fail. Fail small, accept responsibility, repeat. The people who make change are the survivors of serial failure.