Quotes from Seth Godin

Who gets to decide what you want?

And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.

As long as you want to please everyone, you won't please anyone.

Giving people what they want isn't always what they want.

Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.

Mass attention is almost unattainable and it's not clear that you want it.

If you have a book to write, write it. If you want to record an album, record it. No need to wait for someone in a cubicle halfway across the country to decide if you're worthy.

Competition and the market are like water, they go where they want

Do you know what people want more than anything? They want to be missed.

I hope I'm better looking than Yoda, but - I'm really interested in people who have something to say, a change they want to make and can't figure out why they can't make it spread.

Just because the tide is out, doesn't mean there is less water in the ocean.

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over.

I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction.

If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.

You are not your resume, you are your work.

Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.

Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn't work. No sweat, no need to hyperventilate.

If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we're going to do important work

Finding new ways, more clever ways to interrupt people doesn't work.

Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.

Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.