Quotes from Seth Godin

It's not enough to find a niche that shares a worldview. That niche has to be ready and able to influence a large group of their friends.

When we do the work for the audience, we open the door to giving up our attachment to how the audience will receive the work. That's up to them. Our job is to be generous, as generous as we know how to be, with our work.

Creativity is a choice, it's not a bolt of lightning from somewhere else.

The only people we can serve are curious, dissatisfied, or bored.

Marketing is the act of making change happen. Making is insufficient. You haven't made an impact until you've changed someone. Changed the boss's mind. Changed the school system. Changed demand for your product.

A successful manager told me that stopped wearing a watch. She found that the work was so immersive, anchoring it to whatever hour it happened to be was pointless. The watch reminded her of the rigors of appointments and the status quo, while her goal was to be there, right here, right now, in the moment, and to do the work in front of her. The watch had no role in doing that right, so, for now, it's gone.

Leadership almost always involves thinking and acting like the underdog.

Everyone wants something that they can't possibly have. And if they could have it, they'd discover that they didn't really want it all along.

Harvard marketing professor Theodore Levitt famously said, "People don't want to buy a quarter-inch drill bit. They want a quarter-inch hole.

Believe it or not, quitting is often a great strategy, a smart way to manage your life and your career.

There's a gap in the market where your version of better can make a welcome change happen.

Specific is a kind of bravery Specific means accountable.

Initiative is a little like creativity in that both require curiosity. Not the search for the "right" answer, as much as an insatiable desire to understand how something works and how it might work better.

Or win by being faster

Whistling as you walk through the woods is a form of art, but you're not doing it hoping a squirrel will applaud.

Changing things—pushing the envelope and creating a future that doesn't exist yet (at the same time you're criticized by everyone else)—requires bravery.

When you know what you stand for, you don't need to compete

The first thousand customers, if they're the right people, are practically priceless.

Whether something is remarkable isnt up to you, the creator. You can do your best, but the final decision is up to your user, not you.

Try not to get caught up in the echo chamber. That is probably the toughest thing when you are trying to break out and do something original.

People don't remember what they read, what they hear, or even what they see. If they're lucky, people remember what they do, but they're not very good at that either. We remember what we rehearse.

The best reason someone talks about you is because they're actually talking about themselves.

Lean in, back off, but don't do nothing.

If you need to be authentic to do your best work, you're not a professional, you're a fortunate amateur.