Quotes from Seth Godin

The book didn't generate anything. All it did was give people a chance to express the biases they had before they even opened the book.

Quitting creates scarcity; scarcity creates value.

It's not for you' shows the ability to respect someone enough that you're not going to waste their time. It's the freedom to ignore the critics who don't get the joke.

the proven truth about creativity: it's the result of desire—the desire to find a new truth, solve an old problem, or serve someone else.

Customer development is the act of gaining traction with customers, of finding a fit between what you make and what they want. This traction is worth far more than fancy technology or expensive marketing.

Los mitos y los sueños proceden del mismo lugar... Un mito es el sueño de una sociedad.» Joseph Campbell

Deneyimler; kötülükler katlan?labilir olduÄŸunda, insanoÄŸlunun al??ageldiÄŸi koÅŸullar? y?kmak için uÄŸraÅŸmak yerine ac? çekmeyi yeÄŸlediÄŸini göstermiÅŸtir.

Effective marketers have the courage to create tension.

For the important work, the instructions are always insufficient. For the work we'd like to do, the reward comes from the fact that there is no guarantee, that the path isn't well lit, that we cannot possibly be sure it's going to work.

The problem with meeting expectations is that it's not remarkable. It won't change the recipient of your work, and it's easy to emulate (which makes you easy to replace).

It's important that they developed the habit of identity. When they looked in the mirror, they saw themselves as musicians, as artists, as people who had committed to a journey.

We're hitting an asymptote, a natural ceiling for how cheaply and how fast we can deliver uninspired work. Becoming more average, more quick, and more cheap is not as productive as it used to be.

It's not for you shows the ability to respect someone enough that you're not going to waste their time. It's the freedom to ignore the critics who don't get the joke. ===

frantically

Schools have figured this out. They need shortcuts in order to successfully process millions of students a year, and they've discovered that fear is a great shortcut on the way to teaching compliance.

Shipping an idea went from taking a month by boat to a few days by plane to overnight by Federal Express to a few minutes by fax to a moment by e-mail to instantaneous by Twitter. Now what? Will it arrive yesterday? So, what's left is to make—to give—art. What's left is the generosity and humanity worth paying for. What's left is to take that resistance (the very same resistance we embraced and rewarded for decades) and destroy it.

Organizations that destroy the status quo win. Individuals who push their organizations, who inspire other individuals to change the rules, thrive. Again, we're back to leadership, which can come from anyone, anywhere in the organization.

Quit when you'll be mediocre, when the returns aren't worth the investment, when you no longer think you'll enjoy the ends. Stick when the dip is the obstacle that creates scarcity, when you're simply bridging the gap between beginner's luck and mastery.

good is bad, if bad means "not a profitable thing to aspire to." And perfect is bad, because you can't top perfect. The solution lies in seeking out something that is neither good nor perfect. You want something remarkable, nonlinear, game changing, and artistic.

My friend Jon likes it when an airplane hits heavy turbulence. His insight is worth sharing. "The odds of a plane crashing from turbulence are essentially zero, so I sit and enjoy it. It's like a ride at an amusement park.

Marketing is the generous act of helping others become who they seek to become.

On the other hand, here's an example from By the Way Bakery, which my wife founded. It's the largest gluten-free bakery of its kind in the world. Their change? "We want to make sure no one is left out. By offering people gluten-free, dairy-free, and kosher baked goods that happen to be delicious, we let the entire community be part of special family occasions. We change hosts from exclusive to inclusive, and guests from outsiders to insiders." What

Earning trust outperforms earning envy.

A medida que la gente va bajando por el embudo —y pasa de desconocido a amigo, de amigo a cliente, de cliente a cliente fiel—, el estatus de su confianza cambia.