Quotes from Donald Miller

Example from the StoryBrand one-liner: Most business leaders struggle to talk about what they do, so we've created a communication framework that helps people clarify their message. When you clarify your message, word starts to spread about your company and your business grows.

I wondered whether a person could plan a story for his life and live it intentionally.

Even if we have the best product in the marketplace, we'll lose to an inferior product if our competitor's offer is communicated more clearly.

When we identify something our customer wants and communicate it simply, the story we are inviting them into is given definition and direction.

How many sales are we missing out on because customers can't figure out what our offer is within five seconds of visiting our website?

The larger point here is simple: the day we stop losing sleep over the success of our business and start losing sleep over the success of our customers is the day our business will start growing again.

nobody will listen to you if your message isn't clear

If there is nothing at stake in a story, there is no story. Likewise, if there's nothing at stake in whether or not I buy your product, I'm not going to buy your product. After all, why should I?

The reason stories have dramatic tension is because LIFE has dramatic tension.

Dentist's office: Most parents get stressed when they think about taking their child to the dentist.

Every human being wakes up each morning and sees the world through the lens of a protagonist. The world revolves around us, regardless of how altruistic, generous, and selfless a person we may be. Each day is, quite literally, about how we encounter our world. Potential customers feel the same way about themselves. They are the center of their world.

ARTICLE THAT SAID in the next five years we will become a conglomerate of the people we hang out with. The article went so far as to say relationships were a greater predictor of who we will become than exercise, diet, or media consumption.

The more simple and predictable the communication, the easier it is for the brain to digest. Story helps because it is a sense-making mechanism.

When you define something your customer wants, the customer is invited to alter their story in your direction. If they see your brand as a trustworthy and reliable guide, they will likely engage.

Those who realize the epic story of life is not about them but actually about the people around them somehow win in the end.

What I'm saying is I think life is staggering and we're just used to it. We all are like spoiled children no longer impressed with the gifts we're given—it's just another sunset, just another rainstorm moving in over the mountain, just another child being born, just another funeral.

The idea is that you place a gap between a character and what they want.

Simply turning our focus to the customer and offering them a heroic role in a meaningful story is enough to radically change the way we talk about, and even do, business.

At Kid's Teeth, our fun and welcoming office puts kids at ease so they aren't afraid and their parents actually enjoy their dentist visit.

When customers are thinking about buying, give them a few simple steps they can take to engage your brand and buy your products.

The two things a brand must communicate to position themselves as the guide are Empathy Authority

La gente siempre elegirá una historia que la ayude a sobrevivir y prosperar.

we must show people the cost of not doing business with us.

To understand the power of a story gap is to understand what compels a human brain toward a desire.