Quotes from Donald Miller

Pave a path for the customer and they will follow it.

In one of the era's many ironies, Claude Rouget de Lisle wrote a war chant for the Army of the Rhine and dedicated it to Lückner. But when the toughs from the south sang it fervently in Paris, it became La Marseillaise, the national anthem.

It made me think about the hard lives so many people have had, the sacrifices they've endured, and how those people will see heaven differently from those of us who have had easier lives.

STORYBRAND PRINCIPLE SIX: EVERY HUMAN BEING IS TRYING TO AVOID A TRAGIC ENDING.

Blacksmith Will Turner teams up with eccentric pirate 'Captain' Jack Sparrow to save his love, the governor's daughter, from Jack's former pirate allies, who are now undead."—Pirates of the Caribbean: The Curse of the Black Pearl

Because nobody will listen to you if your message isn't clear, no matter how expensive your marketing material may be.

A story starts with a hero who wants something. And then the question becomes: Will the hero get what she wants?

The Marketing Made Simple Checklist will show you the way.

If you don't understand the StoryBrand framework, consider answering these questions in your sales funnel:

We even recommend a status-associated title for the nonprofit brands we work with. People will be much more likely to donate if they know they are an "Anchor Donor" and even more likely if they get special privileges like updates from the founder or access to other anchor donors at fund-raisers.

The plan section of your website tells customers what path they need to follow to do business with you.

Likewise, Whole Foods has built an enormous industry helping customers avoid the consequences of overly processed foods, and more recently Trader Joe's has come along to help customers avoid the consequences of Whole Foods' prices.

by accepting God's love for us, we fall in love with Him, and only then do we have the fuel we need to obey.

La esencia del branding es crear mensajes sencillos y relevantes que se puedan repetir una y otra vez, de manera que podamos «dejar nuestra marca» en la consciencia del público.

Life is a game of statistics. There are no guarantees, but the more positive effort you put in, the more likely you will be to win.

Before knowing what the hero wants, the audience has little interest in her fate.

Perhaps one of the reasons I've avoided standing on the point toward the horizon is the second you stand up and point toward a horizon, you realize how much there is to lose.

What problem do you solve for customers? What will your customer's life look like if they buy your product? What consequences does your product help customers avoid?

once you know what it takes to live a better story, you don't have a choice.

Love can't be earned, it can only be given.

Do not overpromise. Any success you state here should be something you are able to deliver.

Stories live and die on a single question: What's at stake? If nothing can be gained or lost, nobody cares.

What makes these loglines complete and effective? Two things: imagination and intrigue. They summarize the movie in a way that a viewer can imagine the story, and they do so with enough intrigue that they make the reader want to watch the film.

failed to answer the one question lingering in the subconscious of every hero customer: How are you helping me win the day?