Quotes from Donald Miller

When a Judge personality is religious, they'll use the Bible to gain control of others. The Bible becomes a book of rules they use to prove they are right rather than a book that introduces people to God.

Es verdad lo que Steven Pressfield dice: hay una fuerza que se opone a lo bello que hay en el mundo y muchísimos nos estamos rindiendo. Robert McKee afirma al final de su libro que el mundo necesita que seamos valientes. El mundo requiere que escribamos algo mejor.

What if we are designed as sensitive antennas, receptors to receive love, a longing we often mistake as a need to be impressive? What if some of the most successful people in the world got that way because their success was fueled by a misappropriated need for love?

At StoryBrand, we certainly give away the "why," but we also give away an awful lot of the "how." It's never cost me to be generous with my customers.

Dwight Eisenhower said that from the beginning, his mother and father operated on an assumption that set the course of his life - that the world could be fixed of its problems if every child understood the necessity of their existence. Eisenhower's parents assumed, and taught their children, that if their children weren't alive, their family couldn't function. (page 34)

ROADMAP TASK THREE: CREATE AN AUTOMATED E-MAIL DRIP CAMPAIGN

I turned out the light and lay in my bed and thought about the girls I had dated, the fear I have of getting married, and the incredible selfishness from which I navigate my existence.

Transitional calls to action, however, contain less risk and usually offer a customer something for free. Transitional calls to action can be used to "on-ramp" potential customers to an eventual purchase. Inviting people to watch a webinar or download a PDF are good examples of transitional

the human brain, no matter what region of the world it comes from, is drawn toward clarity and away from confusion.

You put your characters through hell. You put them through hell. That's the only way we change.

Always position your customer as the hero and your brand as the guide. Always. If you don't, you will die.

I wondered how beautiful it might be to think of others as more important than myself. I wondered at how peaceful it might be not to be pestered by that childish voice that wants for pleasure and attention.

A critical mistake many organizations make in defining something their customers want is they don't pare down that desire to a single focus.

when something hard happens to you, you have two choices in how to deal with it. You can either get bitter, or better.

Having integrity is about being the same person on the inside that we are on the outside, and if we don't have integrity, life becomes exhausting.

Until we've defined a specific desire and become known for helping people achieve it, we shouldn't add too many conflicting story gaps to our StoryBrand BrandScript.

the day we stop losing sleep over the success of our business and start losing sleep over the success of our customers is the day our business will start growing again.

At the highest level, the most important challenge for business leaders is to define something simple and relevant their customers want and to become known for delivering on that promise.

Once we identify who our customer is, we have to ask ourselves what they want as it relates to our brand. The catalyst for any story is that the hero wants something. The rest of the story is a journey about discovering whether the hero will get what they want.

A typical nurturing campaign may have an e-mail going out once each week, and the order might look like this: E-mail #1: Nurturing e-mail E-mail #2: Nurturing e-mail E-mail #3: Nurturing e-mail E-mail #4: Sales e-mail with a call to action

The reality is we aren't just in a race to get our products to market; we're also in a race to communicate why our customers need those products in their lives. Even if we have the best product in the marketplace, we'll lose to an inferior product if our competitor's offer is communicated more clearly.

It was in Commons where I met Laura, who, although she was an atheist, would teach me a great deal about God.

So what's the difference between a nurturing e-mail and an e-mail with an offer and call to action?

blob of a desire that is so vague, potential customers can't figure out why they need it in the first place.