Quotes from Donald Miller

The first project I'd like you to BrandScript is the one that represents your overall brand. Next you'll want to create a BrandScript for each division of your company, and after that, each product within each division. If you like, you can even create a BrandScript for each segment of your customer base. The uses of a StoryBrand BrandScript are endless.

Your customers are bombarded with more than three thousand commercial messages per day, and unless we are bold in our calls to action, we will be ignored.

I think it is interesting that God designed people to need other people. We see those cigarette advertisements with the rugged cowboy riding around alone on a horse, and we think that is strength, when really, it is like setting your soul down on a couch and not exercising it. The soul needs to interact with other people to be healthy.

WE'RE ALL AMATEURS WHEN IT COMES TO LOVE and relationships. I

One of the biggest hindrances to business success is that we think customers can read our minds.

Remember, words on a website sell products. It's great if the site is beautiful, but without the right words, the site won't sell anything.

Hook the viewer: One study shows that 33 percent of viewers click away and move on after the first thirty seconds of a web video.

Apple didn't find their footing until Steve Jobs understood that people felt intimidated (internal problem) by computers and wanted a simpler interface with technology.

I know now, from experience, that the path to joy winds through this dark valley. I think every well-adjusted human being has dealt squarely with his or her own depravity.

By the time you're finished you will have a completed wireframe you can take to your designer. No more wasting money on beautiful websites that don't impact sales.

I'm convinced every person has a longing that will never be fulfilled and it's our job to let it live and breathe and suffer within it as a way of developing our character.

And remember: simple, clear messages that are relevant to your customers result in sales.

Nine Sections of a Website That Work

you can include a testimonial in which a customer explains how you helped them overcome a challenge, or you can simply list the problems you resolve in bullet points.

I suppose building a healthy family is possible. Maybe what children really need is simple. Maybe they just need somebody to show them it's okay to be human.

But that's done now," Jason said, shaking his head. "No girl who plays the role of a hero dates a guy who uses her. She knows who she is. She just forgot for a little while." Part Two A Character

want to keep my soul fertile for the changes, so things keep getting born in me, so things keep dying when it is time for things to die. I want to keep walking away from the person I was a moment ago, because a mind was made to figure things out, not to read the same page recurrently.

There should be a "Buy Now" button in the top right corner of your website, and it shouldn't be cluttered with a bunch of other buttons. The same call to action should be repeated above the fold and in the center of your website, and again and again as people scroll down the page.

God doesn't give us crying, pooping children because he wants to advance our careers.

What pain or problems are you helping your customers avoid? List the pain points and challenges you resolve in the section below:

Here's the truth about telling stories with your life. It's going to sound like a great idea, and you are going to get excited about it, and then when it comes time to do the work, you're not going to want to do it. It's like that with writing books, and it's like that with life. People love to have lived a great story, but few people like the work it takes to make it happen.

Frankl went on to say it wasn't pleasure mankind was looking for, that men only sought pleasure when they couldn't find meaning. If a man has no sense of meaning, Frankl argued, he will numb himself with pleasure.

His prescription to experience a deep sense of meaning, then, was remarkably pragmatic. He had three recommendations: 1. Have a project to work on, some reason to get out of bed in the morning and preferably something that serves other people. 2. Have a redemptive perspective on life's challenges. That is, when something difficult happens, recognize the ways that difficulty also serves you. 3. Share your life with a person or people who love you unconditionally.

Some people skip through life, some people are dragged through it. I sometimes wonder whether we are moving through time or time is moving through us.