Quotes from Donald Miller

You can't go on without a story any longer than you can read a book about nothing.

was all on fire to have a uniform.

You need a lead generator. You need a PDF, e-course, video series, webinar, live event, or just about anything else that will allow you to collect e-mail addresses.

Now that we are in a trusted relationship with our customers, we have to ask them to commit.

Authority How can you reassure your customer you have what it takes to help them solve their problem?

What people believe is more important than how they look, what their skills are, or their degree of passion.

like chords of music in the sense that you can use them to create an infinite variety of narrative expression.

Stage 3: Commitment

Repeating the same language in the same way in your one-liner, landing page, emails, and direct sales letters helps you brand yourself into your customer's mind.

Example: Many families struggle to spend time together, but at Acorn Family Camp time stands still and families create connections that last a lifetime. Can you see the difference? When the three components connect, the story resolves and the hearer gets that little jolt of pleasure that comes with clarity.

Every conflict, no matter how hard, comes back to bless the protagonist if he will face his fate with courage. There is no conflict man can endure that will not produce a blessing. And I smiled. I'm not saying I was happy, but for some reason I smiled. It hurts now, but I'll love this memory, I thought to myself. And I do.

The thing about writing a story, in real life and on paper, is half the effort is just figuring out what the story is going to be.

3.  Create an Automated E-Mail Drip Campaign.

this framework is the pinnacle of narrative communication.

The point at which your customer is asked to make a risky decision. The two main reasons customers do not place orders are because:         1.    The brand never asked them for the sale, or         2.    The brand asked them for a sale too early.

Keep Asking "Which Results In . . ." to Get to Your Solution

We've saved customers thousands of hours of working in their yards so they can spend more time enjoying it than working on it." Only put authority on your site that directly relates to their success.

It's true that while ambition creates fear, it also creates the story. But it's a good trade, because as soon as you point toward a horizon, life no longer feels meaningless.

You become like the people you interact with. And if your friends are living boring stories, you probably will too.

4.  Collect and Tell Stories of Transformation.

1.?What does the hero want? 2.?Who or what is opposing the hero getting what she wants? 3.?What will the hero's life look like if she does (or does not) get what she wants?

Timing Is Everything

Express empathy and demonstrate authority through testimonials.

When we watch the news, we grieve all of this, but when we go to the movies, we want more of it. Somehow we realize that great stories are told in conflict, but we are unwilling to embrace the potential greatness of the story we are actually in. We think God is unjust, rather than a master storyteller.