Quotes from Donald Miller

When writing their one-liners, many people fail to connect the problem, solution, and result. For instance: Many families struggle to spend time together, but at Acorn Family Camp, we solve the problem of boring summers so families create memories that last.

Here's a trick: Complete this sentence: "we know what it feels like to ______________ .

The point of a story is never about the ending, remember. It's about your character getting molded in the hard work of the middle.

What customers are looking for, then, is a clear path we've laid out that takes away any confusion they might have about how to do business with us.

There needs to be a question as to whether the character will make it, whether he will defeat the enemy or the enemy will defeat him.

When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising.

If the header of your website, the first words of your proposal, or even the first thing you say in a keynote is meant to pique curiosity, the next idea you communicate should answer the "but how.

I was creating someone I could live through, the person I'd be if I redrew the world

I longed for glory. I remember nothing of my childhood more than my fervor for tales of glory and my plans to travel the world in quest of fame.

Your Marketing Should Enlighten Customers

Where there is an absence of story, or perhaps a bad story, a good storyteller walks in and changes reality. He doesn't critique the existing story, or lament about his boredom, like a critic. He just tells something different and invites other people into the new story he is telling.

I went there to try to get my head around this idea, this idea that the problem in the universe lives within me. I can't think of anything more progressive than the embrace of this fundamental idea.

Branding is all about repeating the same simple message over and over until your customers have it memorized. Sliding text, then, hurts rather than contributes to your branding effort.

Examples:         ââ'¬Â¢  We know what it feels like to be overlooked for a promotion.         ââ'¬Â¢  We know how frustrating it is to have a great looking website that doesn't result in sales.         ââ'¬Â¢  We know what it feels like to worry you're not doing the right thing.

I didn't want to get well, because if I got well, nobody would come and save me anymore. And I didn't want to get well, because while I could not control my happiness, I could control my misery, and I would rather have had control than live in the tension of what if. A chance of hope is no pacifier against a sure tragedy.

El territorio común, ya sea en términos de gustos musicales o valores compartidos, es una poderosa herramienta de marketing.

They talked about Noah and the ark because the story had animals in it. They failed to mention that this was when God massacred all of humanity.

There are many ways you can enlighten your customers, including long-form copy toward the bottom of your website in a lead generator, a live event, an email sequence, or even a video.

The one final thing a sales funnel needs to do is help your customers to memorize your offer.

Let's Build Your Header

The more we talk about the problems our customers experience, the more interest they will have in our brand.

Suffering, as absurd as it seemed, pointed to a greater story in which, if one would only construe himself as a character within, he could find fulfillment in his tragic role, knowing the plot was heading toward redemption.

Once you understand how story integrates with your brand message, you'll be able to create communication pieces (and even a brand strategy) that engages more customers and grows your business.

After all, to love somebody is to give them the power to hurt you, and nobody can hurt you if you're the only one writing the script. But it doesn't work. Controlling people are the loneliest people in the world.