Quotes from Steve Jobs

You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent.

If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.

I don't need a hard disk in my computer if I can get to the server faster... carrying around these non-connected computers is byzantine by comparison.

iMac is next year's computer for $1,299, not last year's computer for $999.

The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.

It gave a tremendous level of self-confidence, that through exploration and learning one could understand seemingly very complex things in one's environment.

Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path.

Without death there would be very little progress.

The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.

In good times and bad times, I'll be on your side for ever more...that's what friends are for.

Make it like a sunflower.

When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.

I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.

As Regis Mckenna once said, the best marketing is education

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

We don't settle for anything less than excellence.

We don't get a chance to do that many things, and every one should be really excellent. Because this is our life.

Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.

The broader one's understanding of the human experience, the better design we will have.

The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades before they ever would have in the old paradigm.

The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.

The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you'll never be the same again.

Being an entrepreneur is like being a pirate. Go for the booty and discover new, uncharted lands.