Quotes from Steve Jobs

You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.

One of the failures of technology companies is that they build technologies thinking everything else will work out.

Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

The real art is knowing what to leave out, not what to put in.

Great art stretches the taste, it doesn't follow tastes.

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.

We have always been shameless about stealing great ideas.

For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

It's more fun to be a pirate than to join the Navy.

Everything is based on a simple rule: Quality is the best business plan, period.

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

If a user is having a problem, it's our problem.

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.

Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.

The tragedy is that Dell didn't win it - we lost it.

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.

Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.

We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.

I'm very excited about having the Internet in my den.

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.

I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all.

Three Rules of Life...1: Your time is limited, so don't waste it living someone else's life. 2: Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. 3: Have the courage to follow your heart and intuition - they somehow already know what you truly want to become.

Everybody in this country should learn how to program a computer, because it teaches you how to think.