Quotes from Steve Jobs

(Miele) really thought the process through. They did such a great job designing these washers and dryers. I got more thrill out of them than I have out of any piece of high tech in years.

Apple has some tremendous assets, but I believe without some attention, the company could, could, could -- I'm searching for the right word -- could, could die.

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Don't let the noice of others opinions drown out your inner voice.

Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.

Have the courage to follow your heart and intuition. It's better to be a pirate than to join the Navy.

Most people make the mistake of thinking design is what it looks like. People think it's this veneer — that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.

My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.

Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste.

Oh, and one more thing....

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.

The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.

The Japanese have hit the shores like dead fish. They're just like dead fish washing up on the shores.

The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.

The products suck! There's no sex in them anymore!

The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.

There are sneakers that cost more than an iPod.

We believe it's the biggest advance in animation since Walt Disney started it all with the release of Snow White 50 years ago.

We made the buttons on the screen look so good you'll want to lick them.

Well, it's a start, but basically it stinks!

What's new is this amazingly efficient distribution system for stolen property called the internet -- and no one's gonna shut down the internet.

You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.