Quotes from Seth Godin

Selling is about a transference of emotion, not a presentation of facts. If it were just a presentation of facts, then a PDF flyer or a Web site would be sufficient to make the phone ring.

When you meet someone, you need to have a superpower.

The secret, Reagan's secret, is to listen, to value what you hear, and then to make a decision even if it contradicts the very people you are listening to. Reagan impressed his advisers, his adversaries, and his voters by actively listening. People want to be sure you heard what they said—they're less focused on whether or not you do what they said.

Don't listen to the cynics. They're cynics for a reason.

A very good senior programmer (who might get paid $200,000) gets paid about the same as a great programmer, who delivers $5 million worth of value for the same price. That's enough of a difference to build an entire company's profit around. Do it with ten programmers and you're rich.

Don't listen to the cynics. They're cynics for a reason. For them, the resistance won a long time ago.

Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths—whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over. If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued.

Recent research estimates that 40 percent of the workforce has a job that requires innovation, human interaction, and decision making. And for each of these people, every day exposes them to the feeling of being a fraud. Of course you're not sure it's going to work. How could you be?

They want the way it will make them feel.

If you hide your spark, bury your ideas, keep your questions and notions from the team, you have hurt them as badly as if you had stolen a laptop and fenced it on eBay.

Find a position on the map where you, and you alone, are the perfect answer. Overwhelm this group's wants and dreams and desires with your care, your attention, and your focus. Make change happen. Change that's so profound

Late is the first step to never.

Aceasta este secretul. Nu alergi peste tot È™i cauÈ›i toate lac?tele posibile ca s?-È›i probezi cheia. G?seÈ™ti oamenii (lac?tul) È™i, deoarece eÈ™ti curios cu privire la visurile È™i dorinÈ›ele lor, creezi o cheie doar pentru ei, una pentru care îÈ›i vor oferi bucuroÈ™i atenÈ›ie.

Excessively criticize the work of your peers, thus unrealistically raising the bar for your work.

Part of leadership (a big part of it, actually) is the ability to stick with the dream for a long time. Long enough that the critics realize that you're going to get there one way or another . . . so they follow.

Cu to?ii c?ut?m buzunarul nostru de autenticitate.

The New York Times was offered a deal with Amazon during the 1990s. It would have transformed the economics of the paper and delivered billions of dollars in revenue over time. According to former CFO Diane Baker, senior management turned it down. They were worried that they would upset Barnes & Noble, which at the time was a big advertiser. Management had nostalgia for a future with steady increases in their current business, and felt threatened by a radical shift in that future.

Given that leaders can appear anywhere in an organization, it seems to me that the job of senior management is to find them and support them. Leaders have tribes of their own, and someone needs to lead those tribes.

In fact, determination is precisely what's needed to write poetry or create art. Determination of the will opens the door for us to trust ourselves enough to actually find the words.

The book publishing business is also run by people with this affliction. They love their industry, their product, their systems, and the joy it brings them. New technologies and business systems undermine that vision, and publishers often dismiss them because of simple nostalgia. The same thing happened to Kodak and to the big accounting

Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread. Marketers offer solutions, opportunities for humans to solve their problems and move forward.

As a general rule, managers don't like deviants. By definition, deviance from established standards is a failure for a manager working to deliver on spec. So, most of the time, most managers work hard to stamp out deviance (and the deviants who create it).

dac? nu e?ti dispus s? ai empatie pentru ideile persoanei pe care vrei s-o serve?ti, e ca ?i cum ai fura.

All effective education creates tension, because just before you learn something, you're aware you don't know it (yet).