Quotes from Seth Godin

Ship your work. It's good enough. Then, make it better.

a generous beacon, a signal flare sent up so that people who are looking for you can easily find you.

People want to be told what to do because they are afraid (petrified) of figuring it out for themselves.

When you learn to listen to your fear, you've found a compass that can show you what matters.

if we canceled the shuttle, we'd create an urgent need for a replacement. The lack of a way to get to space would force us to invent a new, better, cheaper alternative.

Sooner or later, each of us becomes (for a while) the kind of person who believes in the reptile people that control the earth. We're seeking our own little pocket of uniqueness.

The industrial age is ending, and a new one is beginning. It produces art instead of stuff and it rewards gracefulness.

Make things better. It's entirely possible that the thing you are marketing satisfies no real demand.

It's easier for investors and bosses to spend time and money going after a proven market, even though proven markets are the hardest to break into.)

el único freno que te impide convertirte en la clase de persona que cambia las cosas es este: la falta de fe. Fe en que puedes hacerlo. Fe en que vale la pena hacerlo. Fe en que un fracaso no acabará contigo.

We made the "doing" easier, which is precisely why we need to outsource that part of our job and focus all our energy onto the hard work of making change happen.

If you're trying to persuade the tribe at work to switch from one strategy to the other, don't start with the leader of the opposition. Begin instead with the passionate individuals who haven't been embraced by other tribes yet. As you add more and more people like these, your option becomes safer and more powerful—then you'll see the others join you.

Are you overinvesting (really significantly overinvesting) time and money so that you have a much greater chance of dominating a market? And if you don't have enough time and money, do you have the guts to pick a different, smaller market to conquer? Once you're doing those things, then you get it.

The most common response to the Dip is to play it safe. To do ordinary work, blameless work, work that's beyond reproach. When faced with the Dip, most people suck it up and try to average their way to success.

Empathy is at the heart of marketing People don't believe what you believe. They don't know what you know. They don't want what you want. It's true, but we'd rather not accept this. Sonder is defined as that moment when you realize that everyone around you has an internal life as rich and as conflicted as yours. Everyone has noise in their heads.

A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner. Before you enter a new market, consider what would happen if you managed to get through the Dip and win in the market you're already in.

Contenerse es casi como robar.» Neil Young

School does a great job of teaching students to do what we set out to teach them. It works. The problem is that what we're teaching is the wrong stuff. Here

It's not time," "Take it easy," "Wait and see," "It's someone else's turn"—none of these stalls are appropriate for a leader in search of change. There's a small price for being too early, but a huge penalty for being too late. The longer you wait to launch an innovation, the less your effort is worth.

Average feels safe, but it's not. It's invisible. It's the last choice—the path of least resistance. The temptation to be average is just another kind of quitting…the kind to be avoided. You deserve better than average.

Ask?da ekmek: there is bread on the hook. It's an ancient tradition in Turkey. When buying a loaf at the local bakery, you can choose to pay for an extra loaf and, after bagging your purchase, the owner will hang the second loaf on a hook on the wall. If a person in need comes by, he or she can ask if there's anything on the hook. If so, the bread is shared, and the hunger is relieved.

Those who say it cannot be done should not interrupt those who are doing it. kathrin jansen

In a story so good that it should be apocryphal, Zappos offers graduates of their two-week paid training school $2,000 if they will quit their new jobs.

Real gifts don't demand reciprocation (at least not direct reciprocation), and the best kinds of gifts are gifts of art. Alcoholics