Quotes from Martin Lindstrom

The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries.

New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.

If we define value as emotions - and emotional engagement...i.e. love!

Once such emotional engagement has been created - demand will always follow - yet one could say the "side product of your effort is demand" the primary purpose is to create love.

Big data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.

Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any compelling messages.

Sex doesn't sell anything other than itself

When we brand things, our brains perceive them as more special and valuable than they actually are.

No matter how insignificant it may first appear, everything in life tells a story. As

lone piece of small data is almost never meaningful enough to build a case or create a hypothesis, but blended with other insights and observations gathered from around the world, the data eventually comes together to create a solution that forms the foundation of a future brand or business. My

If you want to understand how animals live, you don't go to the zoo, you go to the jungle.

When people cry, it creates a "bookmark" in their brains—it is a moment, or experience, they are unlikely to forget.

When you surrender to apprehension, or worry, or nerves, you effectively place a filter over your senses and are no longer able to see what's right in front of you.

As you might imagine, our brains are adept at filtering out irrelevant information. Emotion gets out attention through our senses-which then influence out decision-making processes. Brands that create an emotional connection to consumers are much stronger than those that don't- it's as simple (and complicated) as that.

As James U. McNeal, a professor of marketing at Texas A&M University, puts it, "75 percent of spontaneous food purchases can be traced to a nagging child. And one out of two mothers will buy a food simply because her child requests it. To trigger desire in a child is to trigger desire in the whole family.

In some instances, I've found that executives don't even use their own products.

for all the valuable insights big data provides, the Web remains a curated, idealized version of who we really are.

But to be honest, I didn't share these ethical concerns.

the tacit tradition of making small talk with your neighbors springs from the desire to establish commonality, even if you're talking about something as generic as the weather, or how the local sports team did last night. Small talk also has the secondary effect of defusing conflict or even resentment.

Visit any comedy club, or watch Bridesmaids, Curb Your Enthusiasm, The Simpsons, South Park, Family Guy or Louis CK's routines on YouTube, and you'll realize that Americans pay comedians millions of dollars to talk about things most of them have felt, or thought, but never said in public. In