Quotes from Martin Lindstrom

In a surprising 2008 study, researchers at the University of Bath, UK, found that the fear of failure drives consumers far more than the promise of success; the latter oddly tends to paralyze us, while the former spurs us on (and pries open our wallets). In fact, as the study found, the most powerful persuader of all was giving consumers a glimpse of some future "feared self."24

communities come together in the face of conflict and disagreement.

The sensory branding of the Singapore Girl reached its zenith by the end of the 1990s, when Singapore Airlines introduced Stefan Floridian Waters.

Every successful brand stands for something more than itself, and that thing is emotional. A great brand promises hope, the contagion of coolness, or desirability, or love, or romance, or acceptance, or luxury, or youth, or sophistication, or high-quality technology.

most of us are rarely inside the present moment. We spend a disproportionate amount of time plotting the future or revisiting past events. But when we swim, or shower, or take a bath, we have little choice but to position ourselves in the present, giving our thoughts room to float and wander

BRICS nations—a widely used acronym referring to the developing countries of Brazil, Russia, India, China and South Africa—are often treated as indistinguishable, but nothing could be further from reality.

Indian children are more likely to be malnourished than children from Zimbabwe, Somalia and the Democratic Republic of Congo, Africa's three poorest countries,1 and in Delhi, nearly 5 million school-aged children have irreversible lung damage from that city's air quality, which is twice as bad as Beijing's.2

Desire is always linked to a story, and to a gap that needs to be filled: a yearning that intrudes, agitates and motivates human behavior both consciously and unconsciously.

As LEGO found out more than a decade ago, the question "What are you most proud of?" can yield surprising and transformative answers.

In general, we hang things—paintings, posters, mirrors—at the height where we best appreciate them. A painting is always slightly higher than the direct approach. We hang mirrors in such a way that we take in our faces, hair, neck and shoulders.

On a larger cultural level, where we live also determines our timeliness. For example, in Australia, you can be assured that your guests will show up thirty minutes late, often with friends in tow that they haven't told you about. In Switzerland, guests are always on time, and if they plan on being five minutes late, they will let you know. Japanese guests will show up a half hour before they are supposed to, and in Israel, they will be forty-five minutes late. Our

Westerners who've never traveled abroad don't realize the extent to which American movies and actors, and Hollywood imagery, dominate overseas cinemas and markets.

Americans, I'd learned, walked less than any other industrialized nation on earth, with the average US native taking 5,117 steps daily compared to 9,695 in Australia, 7,168 in Japan and 9,650 in Switzerland.

how and in what ways, do various cultures show off their flags? In contrast to Swedes, who almost never display their national colors, Norwegians and Canadians generally sport a flag decal on their backpacks, the latter making sure the rest of the world doesn't mistake them for Americans.)

Many prospective dieters sign up for a weight-loss program on the day they experience the negative somatic marker of being unable to secure their car seat belts.)

when I arrive at a new airport is handpick a taxi driven by a non-native. Foreign-born residents are likely to tell you the truth about a country and a population that natives can't or won't.

Denmark shows up regularly on magazine and online lists as "the happiest nation on earth," yet every year tens of thousands of business professionals leave the country. In a nation of only 5.6 million people, where one in four Danish women admits to suffering from high degrees of stress, its hard not to believe that some lists can be misleading. Denmark

Danish kitchen manufacturers often use the term "Conversation Kitchen" to refer to an expensive, well-appointed kitchen that is used less often for cooking than it is as a theatrical backdrop for entertaining guests. I've

ABD'de piyasaya sürülen her on üründen sekizinin kaderi ba?ar?s?zl??a mahkum.

Teniendo en cuenta que el equipo directivo no sabe qué hacer con el Big Data, todo el mundo está a la búsqueda del pos-Big Data, y la respuesta son los pequeños datos».

Japonya'da piyasaya ç?kan yeni ürünlerdeki ba?ar?s?zl?k oran? 9,7'yi buluyor.

Other studies have shown that when people make a subconscious judgment about a person, environment, or product within ninety seconds, between 62 and 90 percent of that assessment is based on color alone.

Tüketici ürünlerinde tüm yeni markalar?n yüzde 52'si ve bireysel ürünlerde yüzde 75'i tutunam?yor.

Dünya çap?nda her y?l kabaca 21.000 yeni marka piyasaya ç?k?yor, ancak bunlar?n yüzde 90'? bir y?la kalmadan raflardan kayboluyor.