Quotes from Martin Lindstrom

The houses and communities in North Carolina were more upmarket, carefully choreographed versions of the ones I had seen across the Russian Far East. How different, after all, is a look-alike house from a look-alike apartment building?

In common with Russia, American children seldom play outdoors. Russia can use the excuse of cold weather, but in the United States, the daily torrent of bad news from televisions and smartphones leads most parents to believe that murder or abduction lies at the end of their driveways. In both countries, men escape. In Russia, men disappear on fishing boats weighed down with cases of vodka. In American, men go golfing. In

With 70 percent accuracy, my source tells me, software can assess how people feel based on the way they type, and the number of typos they make. With 79 percent precision, software can determine a user's credit rating based on the degree to which they write in ALL CAPS.

de-couple the animals themselves from the products on sale. This is a rule of thumb in the United States, but nothing you would ever see in Europe. Europeans have known extensive food shortages, and rationing, and Americans, fortunately, never have. When US tourists visit a marche or charcuterie in France, many are startled and even repulsed by the displays of meat and fowl

French and Italian hospitality industries, food service employees take pleasure in being the best at what they do. They may be the finest oyster shucker, the most knowledgeable vintner, an expert cheese purveyor. Toiling in an American supermarket is widely presumed to be a stopgap job, seldom a vocation.

student Theaetetus to imagine the mind as a block of wax "on which we stamp what we perceive or conceive." Whatever is impressed upon the wax, Socrates said, we remember and know, provided the image remains in the wax, but "whatever is obliterated or cannot be impressed, we forget and do not know."1 A metaphor so suggestive and widespread that we still say that an experience "made an impression.

We desire whatever it is—the place, the person, the thing, the period in our lives—we're convinced we're lacking. The

the Apple logo hangs from an unseen thread in many Apple Stores like a Bethlehem star?

Cuanto mayor sea el grado de estrés, más temerosos, inseguros e inciertos nos sentimos y más irracional tiende a ser nuestro comportamiento.

South America is known as a "high contact" culture, meaning that residents stand closer to one another, touch one another more and are accustomed to more sensory stimulation than residents in, say, northern Europe, with Australians and North Americans believed to be more moderate in their cultural contact level.

Across many parts of the Western world, salt and pepper shakers take up a prominent space on kitchen and dining room tables. As everyone knows, most are uniform in appearance: three pinprick holes on the saltshaker, and a single one atop the pepper. If you live in Asia, however, the number of holes is reversed, with three on the pepper shaker and one on the saltshaker, thanks to the popularity of pepper in Asian countries and the cultural preference for soy sauce. This

men and women have two ages: a chronological age, and an emotional age they feel inside. (I'll explore this subject in more detail in a later chapter.) Men typically conceal evidence of their younger selves in drawers, or buried inside online folders, whereas women are less embarrassed about publicly showcasing their younger selves, and express it openly

The Italian-owned Benetton label, for example, manufactures its entire clothing line in white. Once the clothes are delivered to distribution centers, Benneton's analysts assess what color or length is in vogue, at which point workers dye and cut the company's shirts, jackets, pants and infant apparel to replicate the style and color preferences popular at the time.