Quotes About Emotion

people hate losing $100 more than they like winning $100. This, of course, means loss aversion is a greater motivator of buying decisions than potential gains.

What your customer really wants is to be invited into a story. And your explanatory paragraph is going to accomplish exactly that.

At our workshops, I teach that in a story there must always be pain and conflict, and yet when we talk about painful things in our marketing it can feel a little heavy. But don't be tricked into telling a boring story.

love makes us both strong and weak at the same time. I

And there it was: setting, conflict, climax, and resolution. As silly as it seemed, it met the requirements of the heart and it matched the facts of reality

El padre de Jordana falleció el año pasado. Recuerdo cuándo sucedió, cómo se le notaba en los ojos después esa muerte, como un alfiler clavado en el centro de su ser. Duelo, pérdida, dolor, resistencia ante todo ello. Me obligo a mirarla de nuevo. Ahí está, la veo. La tristeza. Un añadido permanente, incluso cuando Jordana está en frascada en otras cosas, como nuestra clase. ¿También yo la tengo en la cara?

Colm sighed... -She's quite beautiful. Like a fairy and a goddess all wrapped into one. -How very... poetic of you. ... He felt a sharp tug in the vicinity of his heart. -And most accurate He added Colm & Graham

Sex, no matter how explosive and emotional, was just sex after all, at least until someone said or did something to make it more than that

I think people prefer to remember happy times, well, happier times, and if they can't remember them, then to change the memories and make them happier.

Decades with Paola had accustomed Brunetti to the extremity of most of her positions; they had also taught him that, on the subject of the Church, she was immediately incandescent and seldom lucid.

At one point, Paola expressed a wish and used the subjunctive, and Brunetti felt himself close to tears at the beauty of the intellectual complexity of it: she could speak about what was not, could invent an alternative reality. He

I'm glad I'm sitting down, Guido. You make my knees go all wobbly.

More than anything I was relieved that in my unfamiliar babbling-and-wanting-to-talk state I'd stopped myself from blurting the thing I'd never said, even though it was something we both knew well enough without me saying out loud to him in the street - which was, of course, I love you.

There was a horrible, erratic thumping in my chest, as if a large bird was trapped inside my ribcage and beating itself to death.

How quickly he fell; how soon it was over.

It's a very Greek idea, and a very profound one. Beauty is terror. Whatever we call beautiful, we quiver before it.

Yet my longing for her was like a bad cold that had hung on for years despite my conviction that I was sure to get over it at any moment.

it is a glory and a privilege to love what Death doesn't touch.

I missed her so much I wanted to die: a hard, physical longing, like a craving for air underwater.

For in the deepest, most unshakable part of myself reason was useless. She was the missing kingdom, the unbruised part of myself I'd lost with my mother. Everything about her was a snowstorm of fascination

The center of my earth is you

She looked up at me, her eyes large with compassion, with understanding of the solitude and incivility of grief.

Sometimes when I saw him at a distance – fists in pockets, whistling, bobbing along with his springy old walk – I would have a strong pang of affection mixed with regret. I forgave him, a hundred times over, and never on the basis of anything more than this: a look, a gesture, a certain tilt of his head.

There's no 'rational grounds' for anything I care about.