Quotes About Emotion

Fear isn't only a guide to keep us safe; it's also a manipulative emotion that can trick us into living a boring life … the great stories go to those who don't give in to fear.

I can't do it. It would be like, say, trying to fall in love with somebody, or trying to convince yourself that your favorite food is pancakes. You don't decide those things, they just happen to you. If God is real, He needs to happen to me.

The heart responds to the conflict within a story.

I love this about Christian spirituality. It cannot be explained, and yet it is beautiful and true. It is something you feel, and it comes from the soul.

It hurts now, but I'll love this memory, I thought to myself. And I do.

But it's better when you have somebody to go home to and talk about it with, somebody who is more in love with you than impressed by you.

You're assuming that love is a feeling. It isn't. It can involve feelings, but often it doesn't. Love acts out of faith, which rarely involves feelings. Love is action; it's deciding something is true and living out of that belief.

the human heart uses the tools of reality to create elements of story, and the human heart responds to climax in the structure of story, this means that climax, or point of decision, could very well be something that exists in the universe.

But love doesn't control, and I suppose that's why it's the ultimate risk.

Life no longer felt meaningless. It felt stressful and terrifying, but it definitely didn't feel meaningless.

If you flatter somebody it will go to their heads. If you love them it will go to their hearts.

Good Story Loves Contrast

People don't buy products, vote for candidates, or join a movement because they are thinking rationally.

in a story, there are three levels of problems that work together to capture a reader's or a moviegoer's imagination.

But fear isn't only a guide to keep us safe; it's also a manipulative emotion that can trick us into living a boring life.

In other words, people hate losing $100 more than they like winning $100. This, of course, means loss aversion is a greater motivator of buying decisions than potential gains. In

Love is both something that happens to you and something you decide upon.

Now that you've established the first three sections as a positive, negative, and then positive movement in the story, your customers are likely hooked.

A human brain is designed to experience pleasure when it understands something and fear or resistance when it doesn't.

I think loving Jesus is something you feel. I think it is something very difficult to get on paper. But it is no less real, no less meaningful, no less beautiful. The

Stories live and die on a single question: What's at stake? If nothing can be gained or lost, nobody cares.

The reason stories have dramatic tension is because LIFE has dramatic tension.

In understanding how their customers wanted to feel, Starbucks took a product that Americans were used to paying fifty cents for (or drinking for almost free at home or at work) and were able to charge three or four dollars per cup. Starbucks customers are willing to pay more for their coffee because they sense greater value with each cup.

fear isn't only a guide to keep us safe; it's also a manipulative emotion that can trick us into living a boring life.