Quotes from Donald Miller

The bottom of this e-mail contained our client's logo, their one-liner, and a phone number in case anyone was ready to place an order.

Abraham Maslow's hierarchy of needs.

Again, what will pique their curiosity? They will get curious about you only if they think the products or services you provide might help them survive.

your product will help save your customer time or money, you want to say so. Avoid elusive language like "fulfilling" or "satisfied" and instead use specific language like "you'll save time this summer" or "your lawn will make your neighbors jealous.

The second mistake brands make is they cause their customers to burn too many calories in an effort to understand their offer.

The primary concern was to offer something of value, position the business as the guide, and create reciprocity.

Instead of telling your story, the first stage of your marketing plan should pique a customer's curiosity about how their own story could be made better.

Does Your Header Pass the Grunt Test?

The magical proposition of the gospel, once free from the clasps of fairy tale, was very adult to me, very gritty like something from Hemingway or Steinbeck

I'd rather earn the money than win the lottery because there's no joy in a reward unless it comes at the end of a story

Curiosity Isn't Enough

CHOOSE A DESIRE RELEVANT TO THEIR SURVIVAL

We must tell our customers how great their life can look if they buy our products and services

nobody will listen to you if your message isn't clear, no matter how expensive your marketing material may be.

Could that caveman grunt the answer to these three questions:         1.    What do you offer?         2.    How will it make his customer life better?         3.    What does he need to do to buy it?

Is there a transitional call to action you can create that will grow your business? Are your direct calls to action clear and repeated often? If not, your customers likely don't know what you want them to do. Remember, people are drawn to clarity and away from confusion.

Lafayette framed and hung The Declaration of Independence in his office beside an empty frame awaiting, he said, France's declaration of citizens' rights.

It's funny what happens to you when part of your heart gets born inside somebody else.

Lafayette was in charge. He had championed the Assembly, saved Versailles from the mob, put down rebellions and returned the monarch to the people. He was greatly relieved the day had not gone worse.

Everybody wants to be taken somewhere. If we don't tell people where we're taking them, they'll engage another brand.

The more you talk about the villain, the more people will want a tool to help them defeat the villain.

In its purest form, a story starts with a character who lives in peace and stability. Suddenly that stability is disrupted:

offering a vision for how great a customer's life could be if they engage your products or services.

Brands that position themselves as heroes unknowingly compete with their potential customers.