Quotes from Donald Miller

Real love stories don't have dictators, they have participants.

When I say, "one obvious button," I don't mean "only one button," but rather one that stands out. Make the button a different color, larger, a bolder text, whatever you need to do. Then repeat that same button over and over so people see it as they scroll down the page.

THE JOURNEY EVERY CUSTOMER TAKES

I asked him if it was scary being a father, and he told me, no, he loved it. He said his life had gotten smaller. His world had shrunk to his wife and his kid, and all that mattered was keeping them safe.

I wondered then if life weren't about nature, if we were supposed to live in the woods and grow into the forest like tree moss.

Order now •?Call today •?Schedule an appointment •?Register today •?Buy now

let's explore what we need to do to help a customer be more interested in a brand.

Direct calls to action can be included at the end of every e-mail blast, on signage, in our radio ads, and even in our television commercials. Consider including direct calls to action in every team member's e-mail signature, and if you really want to get the point across, on all your business cards. The idea is to make it very clear what we'd like customers to do: to make a purchase so we can help them solve their problem.

Stage 1: Curiosity

I live in fantasies. I live terrific lives in my head. It's part of the creative imagination, to daydream, to invent stories.

The problem with Christian belief–-I mean real christian belief, the belief that there is a God and a devil and a heaven and a hell--is that it is not a fashionable thing to believe.

we released a free PDF called "5 Things Your Website Should Include," and thousands of people downloaded it. At the back of the PDF we placed an ad for our StoryBrand Marketing Workshop. In the next twelve months, we doubled revenue without spending a dollar on marketing.

Can this person, product, or service help me survive?

The goal for our branding should be that every potential customer knows exactly where we want to take them: a luxury resort where they can get some rest, to become the leader everybody loves, or to save money and live better.

the owner of a dog boarding company interested in growing her business

You rarely think of a brand unless you associate that brand with the solution to a problem.

I wasn't looking for a formula in the text, a few steps to make my life better; instead, I was reading it like literature, as though a human being were trying to tell me something about life, something he thought was beautiful or ugly, true or inspiring—you know the drill.

I told her how frustrating it is to be a Christian in America, and how frustrated I am with not only the church's failures concerning human rights, but also my personal failure to contribute to the solution.

We tend to collect people with similar life journeys for that very reason; they make us feel like we have a tribe.

The day you stop losing sleep about your own success and start losing sleep over your customers' success is the day your business will start growing again.

If you want to be remembered, associate your product or service with the solution to a problem.

The Header. The very top of your website, in which you use very few words to let people know what you offer.         ââ'¬Â¢  The Stakes. The section of the website in which you explain what you are saving customers from.         ââ'¬Â¢  The Value Proposition. The section of a website in which you add value to your product or service by listing its benefits.

Educational videos, podcasts, webinars, and even live events are great transitional calls to action that on-ramp customers toward a purchase.

Why start your one-liner by stating a problem? (1) Because the problem is the hook, (2) because the problem adds value to your product or service, and (3) because stating the problem is a great way to be remembered in your customer's mind.