Quotes from Steve Jobs

Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.

Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

No one wants to die. Even people who want to go to heaven don't want to die to get there.

You have to be burning with "an idea, or a problem, or a wrong that you want to right." If you're not passionate enough from the start, you'll never stick it out.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

You've got to have a problem that you want to solve; a wrong that you want to right.

We made the buttons on the screen look so good you'll want to lick them.

This is a very noisy world, so we have to be very clear what we want them to know about us

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

Almost everything: all external expectations, all pride all fear of embarrassment or failure. These tings just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.

It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.

I think we're having fun. I think our customers really like our products. And we're always trying to do better.

Sometimes life is going to hit you in the head with a brick. Don't lose faith.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.

I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.

Let's go invent tomorrow instead of worrying about what happened yesterday.

You can't connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect. You have to trust in something–your gut, destiny, life, karma.

It's more fun to be a pirate than to join the navy.

If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.

A lot of times, people don't know what they want until you show it to them.