Quotes from Steve Jobs

Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

I want to put a ding in the universe.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

I've always wanted to own and control the primary technology in everything we do.

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

It's not about money. It's about the people you have, how you're led, and how much you get it.

Sometimes life hits with a brick in the head, don't lose hope.

The most important decisions you make are not the things you do, but the things you decide not to do.

Shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.

My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.

Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did.

I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.

If you're afraid of failing you won't get very far

Never settle for average.

People equated burning CDs with theft. That's not what burning CDs is. Theft is about acquiring the music from the Internet.

My philosophy is that everything starts with a great product.

We believe people with Passion CAN change the World for the Better.

My job is to make the whole executive team good enough to be successors, so that's what I try to do.

The were good times, there were hard times, but there were never bad times

Have the courage to follow your heart and intuition.

If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have to win.

Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.

Great things in business are never done by one person. They're done by a team of people.