Quotes from Seth Godin

Settling is no fun. It's a malignant habit, a slippery slope that takes you to mediocrity. Managers settle all the time. They don't really have a choice because there are too many competing priorities.

Quitting requires you to acknowledge that you're never going to be #1 in the world.

People have been indoctrinated so completely by their jobs that they don't want to know how something works, they're willing to accept that perhaps the laws of nature don't work as they expect, and by the way, can I have the remote?

factories are efficient. Starting a factory and filling it with factory workers is a good way to make a profit. By "factory," I don't necessarily mean a place with heavy machinery, greasy floors, and a din. I mean any organization that cranks out a product or a service, does it with measurable output, and tries to reduce costs as it goes. I mean any job where your boss tells you what to do and how to do it.

Faith is the unstated component in the work of a leader and I think faith is underrated. Paradoxically, religion is vastly overrated.

What you won't find in a factory is a motivated tribe making a difference. And what you won't find waiting outside the factory is a tribe of customers, excited about what's to come.

Faith is critical to all innovation. Without faith, it's suicidal to be a leader, to act like a heretic. Religion, on the other hand, represents a strict set of rules that our fellow humans have overlaid on top of our faith. Religion supports the status quo and encourages us to fit in, not to stand out.

The best reason someone talks about you is because they're actually talking about themselves.

The Two Reasons Seeing the Future Is So Difficult Attachment to an outcome combined with the resistance and fear of change.

the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.

When you are leading a tribe, a tribe that you belong to, the benefits increase, the work gets easier, and the results are more obvious.

The Cult of Done Bre Pettis wrote this manifesto on his blog:

Organizations give us the ability to create complex products. They provide the muscle and consistency necessary to get things to market and to back them up. Most important, organizations have the scale to care for large tribes. But organizations don't have to be factories, not anymore. Factories are easy to outsource. Factories can slow you down. The organizations of the future are filled with smart, fast, flexible people on a mission. The thing is, that requires leadership.

Ideile care se r?spândesc câÈ™tig?.

There's no shortage of panic and no shortage of people willing to rearrange the truth to preserve their vision of the world as they'd like it to be.

Less than 3% of newly published authors make enough in royalties and advances to be happy to live on.)

We choose not to be remarkable because we're worried about criticism. We

In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.

Choose the people who want what you're offering.

Art is what we call it when we're able to create something new that changes someone.

A graceful person gets things done, but does it in a way you'd be happy to have repeated.

Senator Bill Bradley defines a movement as having three elements: 1. A narrative that tells a story about who we are and the future we're trying to build 2. A connection between and among the leader and the tribe 3. Something to do—the fewer limits, the better

When you seek to share your best work—your best story, your shot at change—it helps if it's likely to spread. It helps if it's permanent. But even if it's extraordinary, it's not going to make a difference if you drop it in the ocean. That doesn't mean you give up hope. It means you walk away from the ocean and look for a large swimming pool.

Si un experto en marketing no sabe cómo inventar, diseñar, influir, adaptar y, finalmente, rechazar productos, entonces ya no es un experto en marketing, es algo inútil.