Quotes from Seth Godin

Holding on tightly to what we've got is at the heart of so many bad decisions.

The passion wasn't in making the money—it was in making a difference, solving a problem, creating a change that would help millions.

Generous and authentic leadership will always defeat the selfish efforts of someone doing it just because she can. How

Each person has a story in his or her head, a narrative used to navigate the world. The extraordinary thing is that every person's narrative is different.

3. Here's a gift, I love you.

hemorrhaging

It's time to do something else with marketing. To make things better. To cause a change you'd like to see in the world. To grow your project, sure, but mostly to serve the people you care about. The answer to just about every question about work is really the question, "Who can you help?

The challenge for most people who seek to make an impact isn't winning over the mass market. It's the micro market. They bend themselves into a pretzel trying to please the anonymous masses before they have fifty or one hundred people who would miss them if they were gone.

Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.

Ninic nu este static. Nimic nu r?mâne cum a fost. Tot ceea ce construieÈ™ti, proiectezi sau comercializezi urmeaz? s? schimbe piaÈ›a.

There are no longer any great jobs where someone else tells you precisely what to do

If you appreciate a gift, consider saying, "thank you and . . .

By producing their means of subsistence men are indirectly producing their actual material life.

Tribes are about faith—about belief in an idea and in a community.

We know that every best-selling book on Amazon has at least a few one-star reviews. It's impossible to create work that both matters and pleases everyone.

Organizing around average means that the organization has exchanged the high productivity of exceptional performance for the ease and security of an endless parade of average performers.

I hope that's not so simple that it gets ignored, because it's important. It's such an effective idea that it saves children's lives every day. All the Sternins did was find the mom with the healthy kids. And then they helped the others in the village notice what she was doing. They gave that mom a spotlight, encouraging her to keep it up and, more important, encouraging others to follow her lead.

The key piece of leverage was this promise: follow these instructions and you don't have to think. Do your job and you don't have to be responsible for decisions. Most of all, you don't have to bring your genius to work.

Too many marketers spend most of their time running a hype show, trying to get just a little bigger.

122. What's It for?

omniscience

To be willing to do new things you don't think you'll like requires you to prefer the unknown. Not just to tolerate it, but to prefer it.

Now, instead of asking, "How can I get more people to listen to me, how can I get the word out, how can I find more followers, how can I convert more leads to sales, how can I find more clients, how can I pay my staff . . . ?" you can ask, "What change do I seek to make?

Steven Pressfield wrote, "What have you and I been put on this Earth to do? Is it not the creation of the 'inauthentic,' that is the purposefully crafted, in order to deliver to others the gift and simulacrum of authenticity? That's why they call it Art, and why, in some crazy way, it's realer than real and truer than true.