Quotes from Seth Godin

The killer: our anxiety not only makes us miserable, but ruins the interaction. People smell it on you. They react to it. They're less likely to hire you or buy from you or have fun at your party. The very thing you are afraid of occurs, precisely because you are afraid of it, which of course makes the shenpa cycle even worse.

The easier it is to quantify, the less it's worth.

That voice is the resistance your lizard brain and it wants you to be average (and safe)

Sooner or later, many idealists transform themselves into disheartened realists who mistakenly believe that giving up is the same thing as being realistic.

Low price is the last refuge of a marketer who has run out of generous ideas.

insulation prevents you from making the change and finding the understanding you set out to achieve in the first place.

Simple: If you can't make it through the Dip, don't start.

Bullet points are not the point.

The future of your organization depends on motivated human beings selflessly contributing unasked-for gifts of emotional labor.

You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to you.

The biggest secret of the Internet is that it is inherently a direct marketing medium. In fact, the Internet is the greatest direct marketing medium of all time.

It's really easy to insist that people read the manual. It's really easy to blame the user/student/prospect/customer for not trying hard, for being too stupid to get it, or for not caring enough to pay attention.

If you want to be a superstar, then you need to find a field with a steep Dip—a barrier between those who try and those who succeed.

When our responses turn into reactions and we set out to teach people a lesson, we lose. We lose because the act of teaching someone a lesson rarely succeeds at changing them, and always fails at making our day better, or our work more useful.

you also need to quit all the Cul-de-Sacs that you're currently idling your way through. You must quit the projects and investments and endeavors that don't offer you the same opportunity. It's difficult, but it's vitally important.

Tiffany's blue box is a slogan without words. It stands for elegance and packaging and quality and "price is no object.

The essential thing to know about the Dip is that it's there. Knowing that you're facing a Dip is the first step in getting through it.

We need original thinkers, provocateurs, and people who care. We need marketers who can lead, salespeople able to risk making a human connection, passionate change makers willing to be shunned if it is necessary for them to make a point. Every organization needs a linchpin, the one person who can bring it together and make a difference.

Trying to appeal to everyone is almost sure to fail, for the simple reason that everyone wants something different!

the opposite of quitting is rededication.

Here's an assignment for you: Write it down. Write down under what circumstances you're willing to quit. And when. And then stick to it.

Quitting the projects that don't go anywhere is essential if you want to stick out the right ones. You don't have the time or the passion or the resources to be the best in the world at both. Quitting

The next time you catch yourself being average when you feel like quitting, realize that you have only two good choices: Quit or be exceptional. Average is for losers. Am

Instead of wondering when your next vacation is, maybe you ought to set up a life you don't need to escape from.