Quotes from Seth Godin

Strategic quitting is a conscious decision you make based on the choices that are available to you. If you realize you're at a dead end compared with what you could be investing in, quitting is not only a reasonable choice, it's a smart one

There's a practice available to each of us—the practice of embracing the process of creation in service of better. The practice is not the means to the output, the practice is the output

The time to develop a multiple income source strategy is not when you run out of money. Then it will be too late.

If you think the solution is more rules and less humanity, I fear you will be disappointed by the results. Organizations that can bring humanity and flexibility to their interactions with other human beings will thrive.

One day, I'd like to write a book about the worst ads ever run, but my fear is that it would be too long.

Organizations that can bring humanity and flexibility to their interactions with other human beings will thrive. Why

I'm imagining that your colleagues aren't stupid. But when the world changes, the rules change. And if you insist on playing today's games by yesterday's rules, you're stuck. Stuck with a stupid strategy. Because the world changed. Some organizations are stuck. Others move quickly. In a changing world, who's having more fun?

Quitting is better than coping because quitting frees you up to excel at something else.

Sonder is defined as that moment when you realize that everyone around you has an internal life as rich and as conflicted as yours.

It encourages you to focus on your work and the generosity that comes from interacting with (and helping) your community.

The organizations of the future are filled with smart, fast, flexible people on a mission.

Key fact: in 2003 pharmaceutical companies spent more on marketing and sales than they did on research and development. When it comes time to invest, it's pretty clear that spreading the ideas behind the medicine is more important than inventing the medicine itself.

The fact is, a bigger badge isn't going to help at all. People aren't going to follow you because you order them to.

They're building an asset that has nothing to do with brand and everything to do with their relationship with you.

Flynn Berry wrote that you should never use the word "opportunity." It's not an opportunity, it's an obligation. I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.

Amazon appears to be building a permission asset, not a brand asset.

Fear of living without a map is the main reason people are so insistent that we tell them what to do.

On the other hand, when was the last time you heard about someone who stuck with a dead-end job or a dead-end relationship or a dead-end sales prospect until suddenly, one day, the person at the other end said, "Wow, I really admire your persistence; let's change our relationship for the better"? It doesn't happen.

Multiply that scenario by one hundred or one thousand books a year. Using permission, Amazon can fundamentally reconfigure the entire book industry, disintermediating and combining every step of the chain until there are only two: the writer and Amazon.

only a tiny portion of the audience is looking for the brand-new thing. Most people are waiting for the tested, the authenticated, and the proven.

You are not your work. Your work is a series of choices made with generous intent to cause something to happen. We can always learn to make better choices.

The Dip is the long stretch between beginner's luck and real accomplishment. The Dip is the set of artificial screens set up to keep people like you out.

I define a factory as an organization that has figured it out, a place where people go to do what they're told and earn a paycheck.

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.