Quotes from Seth Godin

For many of us, the happiest future is one that's precisely like the past, except a little better

Passion is caring enough about your art that you will do almost anything to give it away, to make it a gift, to change people.

Life's too short to fight the forces of change. Life's too short to hate what you do all day. Life's way too short to make mediocre stuff.

The job isn't to catch up to the status quo; the job is to invent the status quo.

It's uncomfortable to stand up in front of strangers. It's uncomfortable to propose an idea that might fail. It's uncomfortable to challenge the status quo. It's uncomfortable to resist the urge to settle. When you identify the discomfort, you've found the place where a leader is needed.

You become a winner because you're good at losing.

Crash diets don't work. They don't work for losing weight, they don't work for making sales quota and they don't work for getting and keeping a job. The reason they don't work has nothing to do with what's on the list of things to be done (or consumed). No, the reason they don't work is that they don't change habits, and habits are where our lives and careers and bodies are made.

Frequency led to awareness, awareness to familiarity, and familiarity to trust. And trust, almost without exception, leads to profit.

They say the best way to complain is to make things better.

Real leaders don't care [about receiving credit]. If it's about your mission, about spreading the faith, about seeing something happen, not only do you not care about credit, you actually want other people to take credit...There's no record of Martin Luther King, Jr. or Gandhi whining about credit. Credit isn't the point. Change is.

Mediocre is merely a failed attempt to be really good.

Selling is about a transference of emotion, not a presentation of facts.

The one path that never works is the most common one: doing nothing at all.

One thing that most comic artists avoid is showing decisions. They show action, sure, and they show results, but they don't show (because it's difficult to show) the hero or the villain making a choice.

This is an addictive pastime. You take no real risk, touch the world, and it responds. Repeat.

We choose not to be remarkable because we're worried about criticism.

The challenge is to focus on the work, not on the fear that comes from doing the work.

Creating ideas that spread and connecting the disconnected are the two pillars of our new society, and both of them require the posture of the artist.

Seizing new ground, making connections between people or ideas, working without a map—these are works of art, and if you do them, you are an artist, regardless of whether you wear a smock, use a computer, or work with others all day long.

4: Stories let us lie to ourselves. And those lies satisfy our desires.

In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.

You don't become indispensable merely because you are different. But the only way to be indispensable is to be different. That's because if you're the same, so are plenty of other people.

The linchpin has figured out that we get only a certain number of brain cycles to spend each day. Spending even one on a situation out of our control has a significant opportunity cost.

When you are leading a tribe, a tribe that you belong to, the benefits increase, the work gets easier, and the results are more obvious. That's the best reason to overcome the fear.