Quotes from Simon Sinek

People don't buy what you do; they buy what you stand for.

Great leaders don't see themselves as great; they see themselves as human.

It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.

When we help ourselves, we find moments of happiness. When we help others, we find lasting fulfillment.

Only you can take responsibility for your happiness..but you can't do it alone. It's the great paradox of being human.

Putting yourself first is not selfish. Quite the opposite. You must put your happiness and health first before you can be of help to anyone else.

We all have the luxury of looking out for ourselves. Leaders also have the honor of looking out for others.

Our vision is only actionable if we share it. Without sharing, it's just a figment of our imagination.

Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful.

Some would argue that you're as successful as the company you keep. Certainly there is a connection between our friends and who we are.

There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us.

Republicans are completely befuddled by Obama's 'star power' and don't seem to have a clear or effective strategy to compete.

A group of followers has strength because of its numbers. A following has power because of its beliefs.

It is a luxury to put our interests first. It is an honor to put the interests of others before our own.

Most politicians are not authentic.

When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.

I'd rather play in the major leagues and have some bad games than play consistently good ball in the minors.

I have friends who are majorly into the cosplay culture and have urged me to go to a convention for no other reason than to meet others like me.

The cost of leadership is self-interest.

Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.

When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.

If we were good at everything we would have no need for each other.

Self confidence is the ability to exercise restraint in the face of disrespect and still show respect in response.

Leadership is not about being in charge. Leadership is about taking care of those in your charge.