Quotes from Simon Sinek

The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.'

Pushing yourself to be the best is unsustainable. Simply push yourself to be better than the day before.

I use Apple because they're easy to understand and everybody gets it.

The courage of leadership is giving others the chance to succeed even though you bear the responsibility for getting things done.

Communication is not about speaking what we think. Communication is about ensuring others hear what we mean.

What I thought I developed all of those years ago was a pattern to understand communication.

Confidence is believing in yourself. Arrogance is telling others youÂ're better than they are. Confidence inspires. Arrogance destroys.

Leaders are the ones who have the courage to go first, to put themselves at personal risk to open a path for others to follow.

So much of starting a business or affecting change is the confidence and courage to simply try.

True strength is the courage to admit our weaknesses.

Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.

One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process.

To succeed takes more than the desire to win. It also takes the acceptance that we could fail.

The most basic human desire is to feel like you belong. Fitting in is important.

We should never let reality interfere with our dreams. Reality can't see what we can see.

Success always takes help. Failure is done alone.

Those who fear the new are the ones who have mastered the old.

A friend is an emotional bond, just like friendship is a human experience.

Pure pragmatism can't imagine a bold future. Pure idealism can't get anything done. It is the delicate blend of both that drives innovation.

The future is only scary if we try to avoid it.

The goal is not to be perfect by the end. The goal is to be better today.

If you can clearly articulate the dream or the goal, start.

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.