Quotes About Guidance

financial advisory may offer "A path to a better future" without realizing that could be confused for a gym, a college, a church, or just about anything else.

always remember, people want to be taken somewhere.

If you believe something, passionately, people will follow you. People hardly care what you believe, as long as you believe something. If you are passionate about something, people will follow you because they think you know something they don't, some clue to the meaning of the universe.

Statements like "Our GPS technology allows our driverless lawnmower to be guided by ten different satellites" are going to invite a ton of questions about satellites and robots

La gente busca un guía que les ayude, y no otro héroe.

What customers are looking for, then, is a clear path we've laid out that takes away any confusion they might have about how to do business with us.

What do you offer? 2.?How will it make my life better? 3.?What do I need to do to buy it?

when giving a speech, position yourself as Yoda and your audience as Luke Skywalker.1

The fatal mistake some brands make, especially young brands who believe they need to prove themselves, is they position themselves as the hero in the story instead of the guide. As I've already mentioned, a brand that positions itself as the hero is destined to lose.

honors the journey of the audience and positions us as a leader providing wisdom, products, and services our audience needs in order to thrive.

Pave a path for the customer and they will follow it.

The plan section of your website tells customers what path they need to follow to do business with you.

You can call it God or a conscience, or you can dismiss it as that intuitive knowing we all have as human beings, as living storytellers; but there is a knowing I feel that guides me toward better stories, toward being a better character.

The strategy she recommends to her clients is simple: when giving a speech, position yourself as Yoda and your audience as Luke Skywalker

In order to ease our customers' concerns, we need to place large stones in that creek. When we identify the stones our customers can step on to get across the creek, we remove much of the risk and increase their comfort level about doing business with us. It's as though we're saying, "First, step here. See, it's easy. Then step here, then here, and then you'll be on the other side, and your problem will be resolved.

Lack of access         ââ'¬Â¢  Lack of guidance         ââ'¬Â¢  Loss of status         ââ'¬Â¢  Not reaching potential         ââ'¬Â¢  Losing to the competition

People assume when you're swimming in a river you are supposed to know which way you are going, and I guess some of the time that is true, but there are certain currents that are very strong, and it's when we are in those currents we need somebody to come along, pull us out, and guide us in a safer direction. (page 18)

God bless them, when they learn to play by the rules they are welcomed back, but my heart is worth protecting.

Leaders, true leaders, take responsibility for the success of the team and understand that they must also take responsibility for the failure.

Elder Russell M. Nelson: "Remember, God's holy angels are ever on call to help us. When we are faithful, God and His angels will help us."14

If you are bound by a habit or an addiction that is unworthy, you must stop conduct that is harmful. Angels will coach you, and priesthood leaders will guide you through those difficult times."13

When in doubt, ask a librarian.

She became his Ariadne, leading him through the labyrinth of books, stopping now and then to pass another one to him.

The thing to remember," said Dave, the psychiatrist who had been assigned to me by the city, "is that you'll be taken care of no matter what." He was a thirtyish guy with dark clothes and trendy eyeglasses who always looked as if he'd just come from a poetry reading in the basement of some church.