Quotes About Motivation

The only two motivations a hero has in a story are to escape something bad or experience something good.

Our desire to avoid pain motivates us to seek a resolution to our problems.

1.?What do you offer? 2.?How will it make my life better? 3.?What do I need to do to buy it?

This is where most brands make a critical mistake. By assuming our customers only want to resolve external problems, we fail to engage the deeper story they're actually living. The truth is, the external problems we solve are causing frustrations in their lives and, just like in a story, it's those frustrations that are motivating them to call you.

people hate losing $100 more than they like winning $100. This, of course, means loss aversion is a greater motivator of buying decisions than potential gains.

in certain situations, people are two to three times more motivated to make a change to avoid a loss than they are to achieve a gain.2

When we don't want anything, or, perhaps, when we cannot exactly define what we want, we become characters in a story with no plot.

If you want to know what a person's story is about, just ask them what they want.

The text should be bold and the statement should be short. It should be easy to read and not buried under buttons and clutter.

The strategy she recommends to her clients is simple: when giving a speech, position yourself as Yoda and your audience as Luke Skywalker

When we fail to define something our customer wants, we fail to open a story gap. When we don't open a story gap in our customers' mind, they have no motivation to engage us, because there is no question that demands resolution. Defining something our customer wants and featuring it in our marketing materials will open a story gap.

How are you helping me win the day?

A Sample Explanatory Paragraph At______________[your company name] we know you are the kind of people who want to be______________[aspirational identity. What kind of person do they want to become?]. In order to be that way, you

we aren't sure what we want in life, there is no story question in our lives either. And if there is no story question inviting us to take action, we will lose interest in our own lives.

After you have listed the top five excuses, craft a sentence or two that overcomes each objection.

human beings do not make major life decisions unless something challenges them to do so.

5.  Live Events:

If you'd like to get a little more advanced, consider elaborating on your explanatory paragraph with customer testimonials or even a message from your CEO.

you can include a testimonial in which a customer explains how you helped them overcome a challenge, or you can simply list the problems you resolve in bullet points.

When we don't open a story gap in our customers' mind, they have no motivation to engage us, because there is no question that demands resolution.

Once we identify who our customer is, we have to ask ourselves what they want as it relates to our brand. The catalyst for any story is that the hero wants something. The rest of the story is a journey about discovering whether the hero will get what they want.

When people are in a focused state, the words "I can't," "I'll try," "I'll do it tomorrow," and "maybe" get forced out of their vocabularies.

Think BIG! You are going to be thinking anyway, so think BIG!

Learn something new every day.