Quotes About Leadership

leaders who think the story of life is all about them may achieve temporary successes but are usually remembered in history's narrative as a villain.

On July 13, two days after Lafayette presented his Declaration, he was elected vice president of the National Assembly. No one else possessed the charisma of "the hero of two worlds.

Customers Will Not Move Into a Fog

STORYBRAND PRINCIPLE FOUR: CUSTOMERS TRUST A GUIDE WHO HAS A PLAN.

Oprah Winfrey, quien indiscutiblemente guía con éxito a millones de personas, explicó en una ocasión que lo que más quiere la gente es que las vean, las escuchen y las comprendan. Esta es la esencia de la empatía.

Let's Build Your Header

Express empathy and demonstrate authority through testimonials.

The story must always be focused on the hero, and if a storyteller (or business leader) forgets this, the audience will get confused about who the story is really about and they will lose interest.

when giving a speech, position yourself as Yoda and your audience as Luke Skywalker.1

The fatal mistake some brands make, especially young brands who believe they need to prove themselves, is they position themselves as the hero in the story instead of the guide. As I've already mentioned, a brand that positions itself as the hero is destined to lose.

honors the journey of the audience and positions us as a leader providing wisdom, products, and services our audience needs in order to thrive.

If you've not won awards, don't worry. All you need to do is quickly express empathy and quickly demonstrate authority and then move on.

Finish this process. Beat the competition. Clarify your message. Grow your company. The competition may be more talented than you are, but they will never outwork you if you don't let them. That's the one thing you get to control.

The two things a brand must communicate to position themselves as the guide are Empathy Authority

The guide must have this precise one-two punch of empathy and authority in order to move the hero and the story along. These are the characteristics the hero is looking for, and when she senses them, she knows she's found her guide.

When looking for a guide, a hero trusts somebody who knows what they're doing. The guide doesn't have to be perfect, but the guide needs to have serious experience helping other heroes win the day.

He seemed to possess superhuman ability, dispersing many thousands in the square from time to time with a wave of his hand.

Once your one-liner is refined, memorize it. Have your entire team memorize it.

If they see your brand as a trustworthy and reliable guide, they will likely engage.

The strategy she recommends to her clients is simple: when giving a speech, position yourself as Yoda and your audience as Luke Skywalker

Always position your customer as the hero and your brand as the guide. Always.

Being specific matters. Kennedy would have bored the world had he cast a vision for a "highly competitive and productive space program." Instead, he defined the ambition specifically and as such inspired a nation: "We're going to put a man on the moon.

Always position your customer as the hero and your brand as the guide. Always. If you don't, you will die.

At the highest level, the most important challenge for business leaders is to define something simple and relevant their customers want and to become known for delivering on that promise.