Quotes About Leadership

I want to put a ding in the universe.

We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.

We hire people who want to make the best things in the world.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

I've always wanted to own and control the primary technology in everything we do.

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.

Everyone here has the sense that right now is one of those moments when we are influencing the future.

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

Innovation has nothing to do with how many R amp& D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R &amp D. It's not about money. It's about the people you have, how you're led, and how much you get it.

The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.

Our goal is to make the best devices in the world, not to be the biggest.

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.

Apple has some tremendous assets, but I believe without some attention, the company could, could, could -- I'm searching for the right word -- could, could die.

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.

You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.

Innovation distinguishes between a leader and a follower.

If you hang out with chickens, you're going to cluck and if you hang out with eagles, you're going to fly.

Never question the power of one! Throughout history it has been the actions of only one person who has inspired the movement of change."

We live in a time where increasingly our national leaders are more like dons of crime than statesmen, where notions of plausible deniability replace truth, and claims that politicians never knew of evil done in their own names by others are commonplace. It is the age of unbridled arrogance and video showmanship, where the challenge ' prove what I knew and when I knew it ' has become a national motto.

the Eagle, had compromised and as a consequence owned nearly a third of the key positions in the House and almost as many in the Senate.

Maybe they should take a closer look at the people they elect.

When executives ask for an "estimate," they're often asking for a commitment or for a plan to meet a target.

Thinking outside-of-the-box is a tactical skill that should be practiced daily by everyone. A truly great 'strategic' skill is when someone is able to get others to think outside-of-the-box.