Quotes from Amory Lovins

Nature does not compromise; a pelican is not a compromise between a crow and otter, it is just a pelican. Nature makes no compromises; any inefficient products are recalled to the manufacturer!

We'd find more energy in the attics of American homes (through energy conservation measures) than in all the oil buried in Alaska.

Economies are supposed to serve human ends.. not the other way round. We forget at our peril that markets make a good servant, a bad master and a worse religion.

What if we could make energy do our work without working our undoing?

Today we have a temporary aberration called "industrial capitalism" which is inadvertently liquidating its two most important sources of capital... the natural world and properly functioning societies. No sensible capitalist would do that.

I once met an economist who believed that everything was fungible for money, so I suggested he enclose himself in a large bell-jar with as much money as he wanted and see how long he lasted.

I once met an economist who believed that everything was fungible for money, so I suggested he enclose himself in a large bell-jar with as much money as he wanted and see how long he lasted.

Many business leaders are asking fundamental questions about what business they're in, why they are doing it and how it can be used as a means of healing human and natural communities.

I'm not an environmentalist. I'm a cultural repairman. It's all about efficient and restorative use of resources to make the world secure, prosperous and life-sustaining.

Public discourse about climate change has resulted in the erroneous idea that it's all about cost, burden and sacrifice. If the math was correct, everyone would see it's about profit, jobs and competitive advantage.

I'm a practitioner of elegant frugality. I don't feel comfortable telling other people what to do, so I just try and lead by example.

We've got 21st century technology and speed colliding head-on with 20th and 19th century institutions, rules and cultures.

Energy-saving technologies keep improving faster than they're applied, so efficiency is an ever larger and cheaper resource.

I am a man without a furnace. My windows are insulated by 19 sheets of glass which cost less than installing a heating system.

Fire made us human, fossil fuels made us modern, but now we need a new fire that makes us safe, secure, healthy and durable.

What if we could make energy do our work without working our undoing?

By skimping on design, the owner gets costlier equipment, higher energy costs, and a less competitive and comfortable building; the tenants get lower productivity and higher rent and operating costs.

Facts are more mundane than fantasies, but a better basis for conclusions.

Many analysts now regard modest, zero, or negative growth in our rate of energy use as a realistic long-term goal.