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Quotes from Sun Tzu

The difficulty of tactical maneuvering consists in turning the devious into the direct, and misfortune into gain.
~ Sun Tzu
Violent language and driving forward as if to the attack are signs that he will retreat.
~ Sun Tzu
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom. Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death.
~ Sun Tzu
The general, unable to control his irritation, will launch his men to the assault like swarming ants, with the result that one-third of his men are slain, while the town still remains untaken. Such are the disastrous effects of a siege.
~ Sun Tzu
The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points; and his forces being thus distributed in many directions, the numbers we shall have to face at any given point will be proportionately few.
~ Sun Tzu
One cat at the hole, and ten thousand mice dare not come out; one tiger in the valley, and ten thousand deer cannot pass through.
~ Sun Tzu
There are three avenues of opportunity: events, trends, and conditions. When opportunities occur through events but you are unable to respond, you are not smart. When opportunities become active through a trend and yet you cannot make plans, you are not wise. When opportunities emerge through conditions but you cannot act on them, you are not bold.
~ Sun Tzu
To lift an autumn hair is no sign of great strength; to see the sun and moon is no sign of sharp sight; to hear the noise of thunder is no sign of a quick ear. What the ancients called a clever fighter is one who not only wins, but excels in winning with ease. Hence his victories bring him neither reputation for wisdom nor credit for courage.
~ Sun Tzu
If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
~ Sun Tzu
There has never been a protracted war from which a country has benefited . . . What is essential in war is victory, not prolonged operations.
~ Sun Tzu
5,6. The Moral Law causes the people to be in complete accord with their ruler, so that they will follow him regardless of their lives, undismayed by any danger. Excerpt From: Sunzi. "The Art of War." iBooks. This material may be protected by copyright.
~ Sun Tzu
Plan for what is difficult while it is easy, do what is great while it is small. The most difficult things in the world must be done while they are still easy, the greatest things in the world must be done while they are still small. For this reason sages never do what is great, and this is why they can achieve that greatness.
~ Sun Tzu
III. ATTACK BY STRATAGEM 1. Sun Tzu said: In the practical art of war, the best thing of all is to take the enemy's country whole and intact; to shatter and destroy it is not so good. So, too, it is better to recapture an army entire than to destroy it, to capture a regiment, a detachment or a company entire than to destroy them. 2. Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting.
~ Sun Tzu
Those skilled in warfare move the enemy, and are not moved by the enemy.
~ Sun Tzu
Leadership is a matter of intelligence, trustworthiness, humaneness, courage, and sternness.
~ Sun Tzu
These are: (1) the Moral Law; (2) Heaven; (3) Earth; (4) the Commander; (5) method and discipline.
~ Sun Tzu
from the ancient Chinese commentators found in the Giles edition. Of these four, Giles' 1910 edition is the most scholarly and presents the reader an incredible amount of information concerning Sun Tzu's text, much more than any other translation. The Giles' edition of the ART OF WAR, as stated above, was a scholarly work. Dr. Giles was a leading sinologue at the time and an assistant in the Department
~ Sun Tzu
Thus, though we have heard of stupid haste in war, cleverness has never been seen associated with long delays. In all history, there is no instance of a country having benefited from prolonged warfare.
~ Sun Tzu
There are not more than five musical notes, yet the combination of these five give rise to more melodies that can ever be heard.
~ Sun Tzu
When strong, appear weak. Brave, appear fearful. Orderly, appear chaotic. Full, appear empty. Wise, appear foolish. Many, appear to be few. Advancing, appear to retreat. Moving quickly, appear to be slow. Taking, appear to leave. In one place, appear to be in another.
~ Sun Tzu
About Sun Tzu himself this is all that Ssu-ma Ch`ien has to tell us in this chapter. But he proceeds to give a biography of his descendant, Sun Pin, born about a hundred years after his famous ancestor's death, and also the outstanding military genius of his time.
~ Sun Tzu
To prevent the enemy from fathoming one's intentions is of the first importance.
~ Sun Tzu
Again, if the campaign is protracted, the resources of the State will not be equal to the strain.
~ Sun Tzu
The PEOPLE being regarded as the essential part of the State, and FOOD as the people's heaven, is it not right that those in authority should value and be careful of both?]
~ Sun Tzu