Quotes from Mark Zuckerberg

Founding a company is hard. Most of it isn't smooth. You'll have to make very hard decisions. You have to fire a few people. Therefore, if you don't believe in your mission, giving up is easy. The majority of founders give up. But the best founders don't give up.

I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.

If you're always under the pressure of real identity, I think that is somewhat of a burden.

I just think that VR and AR are going to be a really big deal.

Virtual Reality is going to be an important technology. I am pretty confident about this.

The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music.

People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people - and that social norm is just something that has evolved over time.

Hollywood has nothing to do with real life.

One of the things that we're trying to do with Creative Labs and all our experiences is explore things that aren't all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities.

Health is certainly extremely important, and we've done a number of things at Facebook to help improve global health and work in that area, and I am excited to do more there, too. But the reality is that it's not an either-or. People need to be healthy and be able to have the Internet as a backbone to connect them to the whole economy.

The thing I really care about is the mission, making the world open.

I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we've worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.

I feel that the best companies are started not because the founder wanted a company but because the founder wanted to change the world... If you decide you want to found a company, you maybe start to develop your first idea. And hire lots of workers.

Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

The biggest risk is not taking any risk... In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.

By giving people the power to share, we're making the world more transparent.

Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected.

It's really easy to have a nice philosophy about openness, but moving the world in that direction is a different thing. It requires both understanding where you want to go and being pragmatic about getting there.

Whenever I go to a new city, in order to help get on the right time zone and actually get a chance to see that city, I like running.

The ability to share whole scenes form our lives will be a valuable thing over time.

If you actually do something you love it's a lot easier and takes on a lot more purpose.

One of my big regrets is that Facebook hasn't had a major chance to shape the mobile operating system ecosystem.

The biggest mistake we made as a company was betting too much on HTML5.

Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they're thinking and have their voice be heard.