Quotes from Angela Ahrendts

I'm nearly always at home at the weekends; that's important for every working woman today, not just me. I don't encourage people to come in at the weekend and work; I encourage people to go home and create great families.

I know it might sound weird, but empathy is one of the greatest creators of energy. It's counterintuitive because it's selfless.

The thing is, I don't want to be sold to when I walk into a store. I want to be welcomed.

The main objective - our soul is our people. And our job is to enrich their lives, change the world. And so I think that's the bigger pressure you put on yourself.

Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.

The basis for all human relationships and where we derive our greatest strength and power, trust is single-handedly the most powerful source of positive energy and, once in place, unlocks a freedom and peace to explore.

I think if I'm guilty of anything, I'm guilty of always being incredibly focused on the task at hand. So wherever I've worked, I've just always tried to do my best, achieve my best, build a great team around me.

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

Work has never really been work for me. It's been a natural extension of my life.

I have learned to feel my way through life, personally and professionally.

At some point in your career, maybe you, too, have made the life-altering decision to start anew. If so, you know first-hand how exciting, challenging, and sometimes disorienting the first 30, 60, 90 days can be.

The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication.

From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.

Store windows are like landing pages on the website.

Ask questions; don't make assumptions.

It is not about gender, it is about experience, leadership, and vision.

I don't think malls are going to go away. People still need somewhere to go, but they do have to evolve.

Online, offline, it's gotta be the same.

The sign of a great leader is knowing what you know and knowing what you don't know.

I hadn't grown up always aspiring to be a CEO.

I have learned to listen and to hone my instincts to be perceptive and be receptive to change, to constantly live in ambiguity.

We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital.

I don't care how advanced technology gets. I don't think that there's anything that can replace looking someone in the eyes, touching their hand, you know?

When you have trust and you get that trust in place throughout the company, people are empowered — people are free.