Quotes from Alain Wertheimer

I spoke to the 'Wine Spectator' because that's PR; that's how you sell wine.

We have a bad habit of not being able to do things cheap.

I don't give interviews on Chanel because it is not useful for the Chanel business.

Horses are the brand value of 'Wertheimer Freres.'

We're in the business of selling pleasure. We don't sell handbags or haute couture. We sell dreams.