Quotes from Adrian Shaughnessy

It's the feeling of being an eternal student that keeps this profession interesting.

This is the problem with branding: it has become more important than the thing it purports to brand.

When approximately 80% of the environmental impact is predetermined at the concept and design stage there is clearly action to take. As Kate Krebbs, executive director of the National Recycling Coalition (NRC) in the USA says, "Waste is a design flaw.

The designer can create demand for a product or service so could also influence your client to do things better.

It took more than one or two years before we got contacted by real clients as a result of the publicity. Fame is mostly talk. You need to convince people over time that you can do real and strong work.

Paradoxically, the best way to attract good work is by doing good work.

graphic design has a cultural and aesthetic value beyond the mere trumpeting of commercial messages.

By announcing what we are about to show, showing it, and then clamming up until the first questions are asked, we can help clients to deal with the new and shocking revelation we've placed in front of them. And remember, it's always shocking—it's never what they expected.