Quotes from Amy Jo Kim

if you're innovating, you need to find and delight a small early market before you target that larger segment.

If the level of challenge increases to match your evolving skill, you've got a setup for flow—the ultimate goal of every game and product designer.

The most powerful story is happening inside your customer's head, a personal narrative of how engaging with your product will transform them into a more powerful, more skillful, more connected version of themselves.